/ WORK

Storefront in bloom

ROLE: CREATIVE DIRECTION / UX DESIGN

Served as Creative Director and lead designer in the establishment of a best-in-class e-commerce website and overall brand experience. I continuously conducted stakeholder and user research, ran focus groups and coordinated created marketing materials across all digital and print channels.

Larger than life

The responsively-designed site was designed around the beauty of the product. No detail was spared.

The responsively-designed site was designed around the beauty of the product. No detail was spared.

Mobile first

The shift to a responsive layout has, for the first time, resulted in online sales beating the in-store experience.

The shift to a responsive layout has, for the first time, resulted in online sales beating the in-store experience.

A focus on UX

The shopping experience is constantly improving. The focus on the user has made the buying processbeautifully simplistic.

The shopping experience is constantly improving. The focus on the user has made the buying processbeautifully simplistic.

Up next: Valic (AIG)

Up next: Valic (AIG)

Principle User Experience designer. Working with product managers and agile scrum teams, I lead a team of global UX designers embedded across various broker dealers in the financial services industry to create a refreshed native iOS app. The new app experience saw an increase in customer satisfaction in the app store from 1 star to 4 stars 6 months post launch.

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View project