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ROLE: HEAD OF BRAND DESIGN / UX

As Head of Brand Design and UX, I lead a team of amazing designers through a brand re-imagining, which focused on the evolution of the visual language and the creation of a design system that would scale with the hyper growth of the company.

An inside out re-build.

To support a visual design overhaul, website migration and a renewed commitment to storytelling, there were many pieces that need to work together perfectly.

To support a visual design overhaul, website migration and a renewed commitment to storytelling, there were many pieces that need to work together perfectly.

.01

Scale the design system

Worked with engineering to audit existing page content and create a fully accessible system of react and NextJS components.

.02

Migrate the CMS

The shift from Wordpress to a headless CMS allowed the visual layer to be separated from the content layer.

.03

Create a brand system

Gave designers guardrails to explore the evolution of the brand which maintaining consistency across all channels.

.04

Optimize for conversion

Working with growth marketing, existing user flows were audited, tested, optimized and re-deployed, resulting in an 8x increase in CTR

.05

Path to self-serve

Empowered business partners to create brand-approved design assets used in campaigns, partner marketing and social promotion.

.06

Spotlight the brand team

Hosted bi-weekly hackathons that invited business partners in for design thinking workshops that optimized roadmap development

An iterative re-brand

An iterative re-brand

SaaS life means you don't have months for a full re-brand. Instead, we broke down all aspects of our footprint, from OOH to internal iconography and focused on creating brand patterns that could be slowly rolled out

SaaS life means you don't have months for a full re-brand. Instead, we broke down all aspects of our footprint, from OOH to internal iconography and focused on creating brand patterns that could be slowly rolled out

Grape: #441B9D

Blueberry: #0F01FF

Dragonfruit: #FF00FE

Orange: #FF9721

Mint: #0CEDED

Self-serve

Self-serve

We created a design system specifically for business partners and non-designers to create their own, brand-approved display ads

We created a design system specifically for business partners and non-designers to create their own, brand-approved display ads

Vibrant and alive

Vibrant and alive

From our website hero illustrations down to iconography, we focused on bringing vibrancy, life and color to the visual language

From our website hero illustrations down to iconography, we focused on bringing vibrancy, life and color to the visual language

Up next: AnyTeam AI

Head of Design for stealth AI startup for sales and revenue teams launching this fall. Oversaw all aspects of brand and product design, the creation of go-to-market and sales materials while running product and user research and brand development workshops.

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View project